Code of Conduct for the Pharmaceutical Industry Professionals
The Figures

Prior to reviewing CCPE Code

Reps Say:

I believe that my highest potential customers’ pattern of seeing representatives will likely:

  • Decrease
  • Stay the same
  • Increase

Reps Say:

I believe that my average customers’ pattern of seeing representatives will likely:

  • Decrease
  • Stay the same
  • Increase

Targets’ Intent Changes after Code review

Pre-Review

My current pattern of seeing representatives will likely:

  • Decrease
  • Stay the same
  • Increase

Post-Review

If pharma reps were to implement code; my likelihood of seeing representatives would:

  • Decrease
  • Stay the same
  • Increase

If Reps Implement this Code

Reps say:

Our image would likely:

  • Decrease
  • Stay the same
  • Increase

Targets say:

My image of representatives would likely:

  • Decrease
  • Stay the same
  • Increase

Reps say:

The value of our interactions would likely:

  • Decrease
  • Stay the same
  • Increase

Targets say:

The value of our interactions would likely:

  • Decrease
  • Stay the same
  • Increase

Targets say:

The value to my patient would likely:

  • Decrease
  • Stay the same
  • Increase