{"id":24402,"date":"2024-04-04T08:16:44","date_gmt":"2024-04-04T12:16:44","guid":{"rendered":"https:\/\/www.ccpe-cfpc.org\/?post_type=lp_course&#038;p=24402"},"modified":"2025-05-12T08:32:00","modified_gmt":"2025-05-12T12:32:00","slug":"framing-the-digital-marketing-mandate-phy","status":"publish","type":"lp_course","link":"https:\/\/www.ccpe-cfpc.org\/en\/courses\/framing-the-digital-marketing-mandate-phy\/","title":{"rendered":"Framing the Digital Marketing Mandate"},"content":{"rendered":"<h3 style=\"text-align: center;\"><span style=\"color: #ff6600;\"><strong><span style=\"color: #333333;\">WEBINAR IS SCHEDULED FOR:<\/span><br \/>\n<span style=\"color: #ff0000;\">JUNE 6, 2025 @ NOON (ET)<\/span><br \/>\n<\/strong><\/span><\/h3>\n<blockquote><p><strong>Customer engagement is increasingly challenged by the explosion of information and channels of access.<\/strong><\/p><\/blockquote>\n<p>Have you ever asked yourself any of these questions?<\/p>\n<ul class=\"thim-list-content\">\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can Pharma marketers break through the noise to capture the attention and intention of customers using digital means?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are there unique pathways to customer engagement that yield a competitive advantage?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How can you initiate a new digital habit amongst your customer base to advance brand and\/or therapeutic imperatives?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What does good look like?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><em><u>And potentially most importantly<\/u><\/em> &#8211; How can Pharma marketers prepare to evaluate the services of digital suppliers and determine those channels viable and valuable to their corporate objectives?<\/span><\/li>\n<\/ul>\n<h4><b>AT THE END OF THIS WEBINAR, YOU WILL BE ABLE TO:<\/b><\/h4>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li>Define omnichannel versus multichannel strategies in Pharma;<\/li>\n<li>Describe critical digital elements of Pharma marketing;<\/li>\n<li>Discern the utility and value of digital supplier\/vendour recommendations<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h4><b>VIDEO PRESENTATION:<\/b><\/h4>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-24402-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.legitimed.org\/CCPE\/CCPE_Digital_Course_Intro.mp4?_=1\" \/><a href=\"https:\/\/www.legitimed.org\/CCPE\/CCPE_Digital_Course_Intro.mp4\">https:\/\/www.legitimed.org\/CCPE\/CCPE_Digital_Course_Intro.mp4<\/a><\/video><\/div>\n<h4><b><br \/>\nTHE FINE PRINT<\/b><\/h4>\n<p>The webinar will be held for a minimum of <strong>5<\/strong> registrants. If <strong>we<\/strong> cancel because of a lack of registrations, your fee is fully refundable. A cancellation fee of 50% of the registration fee will be imposed <strong>if you cancel at least 48 hours prior to the webinar<\/strong>. Your cancellation within 48 hrs of the webinar (or absence) forfeits your entire registration fee. In this case, a webinar recording will be available to you for a limited time. <strong>There will be no exceptions<\/strong>.<\/p>\n<p><em><strong>(Please understand that we have to pay for administrative set up of the technology, reserve the Facilitators\u2019 time and respect other students\u2019 commitment.)<\/strong><\/em><\/p>\n<h4><b>NOTE<\/b><\/h4>\n<p>There is no exam for this course. This course will count towards CCPE awards but <strong>is not eligible<\/strong> for CCPE medals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEBINAR IS SCHEDULED FOR: JUNE 6, 2025 @ NOON (ET) Customer engagement is increasingly challenged by the explosion of information and channels of access. Have you ever asked yourself any of these questions? How can Pharma marketers break through the &hellip; <\/p>\n","protected":false},"featured_media":24397,"comment_status":"closed","ping_status":"closed","template":"","course_category":[75],"course_tag":[],"class_list":["post-24402","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-physician-facing","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Framing the Digital Marketing Mandate - CCPE-CFPC<\/title>\n<meta name=\"description\" content=\"With more and more companies adhering to a remote workplace environment, it is critical to rethink how you design your content for online delivery, as well as refine your facilitation skills so that you can continue to meet desired performance results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ccpe-cfpc.org\/en\/courses\/framing-the-digital-marketing-mandate-phy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Framing the Digital Marketing Mandate - 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