{"id":21164,"date":"2024-04-19T08:16:32","date_gmt":"2024-04-19T12:16:32","guid":{"rendered":"https:\/\/www.ccpe-cfpc.org\/?post_type=lp_course&#038;p=21164"},"modified":"2025-01-02T10:34:19","modified_gmt":"2025-01-02T15:34:19","slug":"pharmaceutical-market-access-in-canada-psp","status":"publish","type":"lp_course","link":"https:\/\/www.ccpe-cfpc.org\/en\/courses\/pharmaceutical-market-access-in-canada-psp\/","title":{"rendered":"Pharmaceutical Market Access In Canada"},"content":{"rendered":"<h4><span style=\"color: #ff0000;\"><em><strong>New revised edition<\/strong><\/em><\/span><\/h4>\n<blockquote>\n<h4><em><a href=\"https:\/\/www.ccpe-cfpc.org\/wp-content\/uploads\/2019\/07\/EN_drug-approval-process-2019.pdf\" target=\"_blank\" rel=\"noopener\">Do you understand this graphic?<\/a><\/em><strong>\u00a0<\/strong><\/h4>\n<\/blockquote>\n<h4><strong>Unlock the mystery of<\/strong>\u00a0Pharmaceutical Market Access In Canada<strong>!<\/strong>\u00a0<strong>For the best possible patient outcomes, for healthcare workers trying to provide the best therapies and for the sustainability of the pharma industry itself \u2026\u00a0<\/strong>Access<strong>\u00a0is and pharmaceutical marketing is Key.<\/strong><\/h4>\n<p>The market access environment in Canada has multiple stakeholders who each need to be understood thoroughly\u2014if a medication is to be launched and marketed successfully. The complexities of market access need to be especially well understood by those working directly with the approval bodies and payers. In addition, marketers and members of the executive team need to have a clear understanding of the pharmaceutical access process in order to effectively plan strategy. Even at the level of the representative, the better understood the entire access environment\u2014the better the sales team is able to <a href=\"https:\/\/www.ccpe-cfpc.org\/en\/about-us-2\/\">provide information solutions<\/a> to access barriers and add value to their customers.<\/p>\n<h4>LEARNING OBJECTIVES<\/h4>\n<p>After completing the pharmaceutical access and marketing course, students will be able to:<\/p>\n<ul>\n<li>Explain why market access is critical to commercial success.<\/li>\n<li>Describe the market access players in the public and private payer environments.<\/li>\n<li>Discuss how review processes, pricing and regulations impact public and private payer environments.<\/li>\n<li>Know where to find the information necessary to understand the various public and private submission processes.<\/li>\n<\/ul>\n<h4>EXAM INFORMATION<\/h4>\n<p>75 multiple choice questions.<\/p>\n<h4><b>HOW TO ACCESS A COURSE EXCERPT<\/b><\/h4>\n<p>Just click the Curriculum tab (above) then the <strong><span style=\"color: #54b551;\">green button<\/span><\/strong> to view a course excerpt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New revised edition Do you understand this graphic?\u00a0 Unlock the mystery of\u00a0Pharmaceutical Market Access In Canada!\u00a0For the best possible patient outcomes, for healthcare workers trying to provide the best therapies and for the sustainability of the pharma industry itself \u2026\u00a0Access\u00a0is &hellip; <\/p>\n","protected":false},"featured_media":9687,"comment_status":"closed","ping_status":"closed","template":"","course_category":[116],"course_tag":[],"class_list":["post-21164","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-patient-support-programs","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pharmaceutical Market Access in Canada Course<\/title>\n<meta name=\"description\" content=\"With complex approval processes, drugs are among the hardest products to get to patients. 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