{"id":10297,"date":"2024-04-21T08:15:41","date_gmt":"2024-04-21T12:15:41","guid":{"rendered":"https:\/\/www.ccpe-cfpc.org\/courses\/pharmaceutical-pricing-in-canada-copy\/"},"modified":"2025-01-02T11:34:24","modified_gmt":"2025-01-02T16:34:24","slug":"product-management-mche","status":"publish","type":"lp_course","link":"https:\/\/www.ccpe-cfpc.org\/en\/courses\/product-management-mche\/","title":{"rendered":"Product Management"},"content":{"rendered":"<h4>A primer for new and aspiring life sciences product managers &#8211;\u00a0<b><\/b><b>Whether you are starting your marketing career or sharpening your established tools \u2026 build your confidence!<\/b><\/h4>\n<p>The product manager has a dynamic and rewarding role.\u00a0When you\u2019re starting out, it can be overwhelming. From day 1, there will be tactics to be executed, problems to solve, teams to lead and decisions to make. This course will ensure you are equipped with the tools you need to confidently jump into the role and start adding value to your brand. From recommendations for your first 90 days upon entering the position, to a step-by-step guide on crafting a sound brand strategy, to managing all of the small details of the brand &#8211; this course acts as a roadmap for navigating the tasks, responsibilities and processes that are fundamental to all product management positions.<\/p>\n<p><b>Valuable insights based on real-world experience<span class=\"Apple-converted-space\"><br \/>\n<\/span><\/b>The course content is accompanied by insights from the course author, based on real-world experience in the areas of stakeholder engagement, strategy and tactic execution.<span class=\"Apple-converted-space\">\u00a0 <\/span>You\u2019ll benefit from the hands-on experience gained by the author through years of working in a variety of product management positions.<\/p>\n<p><b>A Foundation<br \/>\n<\/b>The course has been designed to cover the fundamental concepts and tasks that apply to all product management positions. It is a basis for future learning and complements proprietary training that may be offered internally.<\/p>\n<h4><b>BUILT FOR BUSY TEAM MEMBERS<br \/>\nVarious options including an &#8220;opt-out&#8221;<\/b><\/h4>\n<ul class=\"thim-list-content\">\n<li><span style=\"font-weight: 400;\">1 year standard with extension up to 3 years from registration date for certification and credit<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Opt-out (no certification or credit)<\/span><\/li>\n<\/ul>\n<h4><b>TEMPLATES<\/b><\/h4>\n<p>The course features worksheets in every section that can be used to map out tasks and important exercises including:\u00a0SWOT analysis, brand positioning, key issue identification, market access review and much more.<span class=\"Apple-converted-space\">\u00a0 <\/span>You can use the templates in their current format, or adapt them to suit your needs.<\/p>\n<h4><b>TESTIMONIAL<\/b><\/h4>\n<p><i>When I started out as a product manager, I was going to meetings, being asked about product issues, asked for direction on a ton of items by different groups. That was just the second week!<span class=\"Apple-converted-space\">\u00a0 <\/span>I was second guessing everything I was doing \u2013 is this right? Do I really understand this? I was really overwhelmed. Then someone suggested this course.<span class=\"Apple-converted-space\">\u00a0 <\/span>What a life saver!! It really helped me take a step back and figure out what the brand priorities were and gave me a really good handle on how to do the basics really well. Everything became a lot clearer after taking this course. It gave me the confidence I needed to lead and make sound decisions right from the get-go. Thank you CCPE! This was the best 10 hours I ever spent on training.<\/i><\/p>\n<h4>LETTER FOR MANAGERS<\/h4>\n<p>Download this file: (Word document) <a href=\"https:\/\/www.ccpe-cfpc.org\/wp-content\/uploads\/2018\/07\/Letter_Product_Managment.docx\">Request for Training Letter to Manager &#8211; Product Management Course<\/a><\/p>\n<h4><b>OBJECTIVE<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">After completing this course students will be able to:<\/span><\/p>\n<ul class=\"thim-list-content\">\n<li>Discuss the fundamental tasks and responsibilities of Product Management<\/li>\n<li>Implement the tasks necessary to manage a pharmaceutical product<\/li>\n<\/ul>\n<h4><b>EXAM INFORMATION<\/b><\/h4>\n<ul class=\"thim-list-content\">\n<li><span style=\"font-weight: 400;\">50 multiple choice questions<\/span><\/li>\n<\/ul>\n<h4><b>HOW TO ACCESS A COURSE EXCERPT<\/b><\/h4>\n<p>Just click the Curriculum tab (above) then the <strong><span style=\"color: #54b551;\">green button<\/span><\/strong> to view a course excerpt.<\/p>\n<h4><b>PDF COPY OF YOUR COURSE<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Once registered, <a href=\"http:\/\/www.myccpe.ca\/Gateway\/pdfdepot_login.asp\" target=\"_blank\" rel=\"noopener noreferrer\">follow this link<\/a> to download your PDF copy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A primer for new and aspiring life sciences product managers &#8211;\u00a0Whether you are starting your marketing career or sharpening your established tools \u2026 build your confidence! The product manager has a dynamic and rewarding role.\u00a0When you\u2019re starting out, it can &hellip; <\/p>\n","protected":false},"featured_media":10312,"comment_status":"closed","ping_status":"closed","template":"","course_category":[76],"course_tag":[],"class_list":["post-10297","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-marketing-che","course"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Product Management | Courses - CCPE-CFPC<\/title>\n<meta name=\"description\" content=\"Are you considering a career in pharmaceutical product management? There is a lot to learn, much of which is covered in this course. 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