Prescription for your Personal Brand

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Take charge of your reputation – your most valuable asset – by being mindful of professional standards to envision, execute, and transform your personal brand image.

The best opportunities for growth and development may lie in you. This webinar draws attention to your personal brand and the impression you leave with others. You will learn how to leverage professional standards to set yourself apart and develop know-how to convey your value to others. The course takes the power of impression management to the workbench to help you forge a personal brand that is fused with professionalism.

Pre-Work. (10 minutes) – A short questionnaire asks you about the reasons why you admire someone in your profession. Complete online and submit.

Webinar – Envisioning, developing, and protecting your brand. Realize that all actions, big and small, exert a profound influence on others’ impressions of you. Identify the professional competencies that separate good from great performers in your profession. Learn how to position yourself in the minds of clients and colleagues and to focus on one’s value to others. Learn how to signal competency and establish credibility in the minds of others. Identify vulnerabilities and threats to your reputation. Pursue self-improvement to improve performance on key facets of your reputation.

Michael S. Mulvey. Course Leader Biography


After attending this webinar you will be able to:

  • Discuss the importance of personal branding.
  • Describe how to leverage professional standards to set oneself apart and convey value to others.
  • Develop and safeguard one’s professional reputation.


The webinar will be held for a minimum of 10 registrants. If we cancel because of a lack of registrations, your fee is fully refundable. A cancellation fee of 50% of the registration fee will be imposed if you cancel at least 48 hours prior to the webinar. Your cancellation within 48 hrs of the webinar (or absence) forfeits your entire registration fee. In this case, a webinar recording will be available to you for a limited time. There will be no exceptions.

(Please understand that we have to pay for administrative set up of the technology, reserve the Facilitators’ time and respect other students’ commitment.)


This course will count towards CCPE awards but is not eligible for CCPE medals.

Course Features

  • Suggested Hours of Study 0
  • Quizzes 0
  • Suggested Hours of Study 1.5 hours
  • Course Format Webinar (0.2 C.E. Credits)
  • CPS Full Access No
  • Language English

Exam Details

  • Time Limit N/A
  • Passing Grade N/A


  • Price 350.00 $
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